While many automakers are putting a particular emphasis on alternative fuel vehicles at this year’s Tokyo Motor Show, Toyota is taking a bit different tack.

Been there done that; Hybrid Synergy Drive and the Prius have been around for years. For Toyota, it is time to bring some excitement to the company by focusing on performance.

LexusLF-ARoadsterConceptFrontView

Doing that includes the introduction of the Toyota FT-86 Concept at the show and something from Lexus. It just has been confirmed by Lexus that it’s long-awaited supercar – the LF-A, will be making an appearance at the show. The LF-A has been rumored to be coming for years, with the first concept shown by Lexus in 2005.

The V-10 powered LF-A will be the most expensive and powerful Lexus ever, with a starting price over $200,000. Lexus intends the LF-A to compete with the Ferrari 458 Italia and Lamborghini Gallardo.

We’ll see how that works out for them, but regardless this is a much-anticipated introduction. All I can say is – if Lexus wants good press out of the show, the car debuted better not be another LF-A concept. After three of them that launched in 2005, 2007 and 2008, it is high time we saw the production vehicle.