Lamborghini has long established itself as the creator of the mad and the extreme, but this new Egoista concept is simply out of this world crazy.
To celebrate Lambo's momentous half century in the business - a far cry from making tractors all those years ago - this is the present it has given itself. The outrageous Egoista (meaning selfish) concept's name is a nod to the supercar's single seat cabin, which means you can forget taking your mates out for a drive - that experience belongs to you and you only...
Externally, Lambo’ has turned the mad styling dial up to 11 - it is designed using an Apache helicopter as inspiration, afterall - choosing to give the concept a carbonfibre and removable survival cell, vibrant orange wheels and more insane styling angles than David Coulthard's face.
Technical details are sketchy at this stage, but power is derived from Lamborghini’s familiar 5.2-litre V10, which is expected to kick out around 600bhp.
Inside the minimalist and snug cabin, you'll find a head-up display, an out-of-this-world steering wheel and plenty of orange leather.
Unfortunately, Lamborghini tells us that the Egoista will never make its way into showrooms, so whether you like it or loathe it, we'll never get to drive one.