Jaguar XJ Officially Unveiled

Jaguar XJ Officially Unveiled

Wow! The new Jaguar XJ has been officially unveiled. James covered some of the leaked pictures of the car earlier, and now the official pictures are out. I’ve posted about the XJ endlessly as Jaguar leaked information about the car bit by bit over the months. Renderings, spy shots, you name it – the new XJ is a huge launch for Jaguar. And now, it’s finally here. Was it worth the wait? Let’s find out!

2010JaguarXJFrontView

To me that answer is unequivocally yes! The XJ has lived up to all the expectations bestowed upon it, helping to usher in a new era for Jaguar.  The Jaguar renaissance started with the XK, followed with the XF and now is being completed with the new XJ.

As predicted, the car follows the front end styling of the C-XF Concept very closely. It looks more aggressive than the XF – while I like the production XF, to me this is better looking. An interesting fact about the C-XF Concept is that is was designed after the production XF was already signed off – in other words it’s a further evolution of the new Jaguar design style.

2010JaguarXJRearSide

No one could have quite predicted what happened out in back though. I do see vibes of the Lancia Thesis like James commented, however the design is really unlike any other. Nothing  immediately identifies it as  ”Jaguar” and it doesn’t look copied, but yet it fits entirely with the rest of the design. Some say the rear view is the car’s most unflattering. I like it, and I think it stands out. It has a rakish roofline, accentuated by the blacked out pillar.

I’ve heard criticism of the blacked out pillar as a bad design element; I actually think it adds character and uniqueness to this design. This car is quite unlike any other – and for those that don’t like it, remember-  cars nearly always look better in person!

2010JaguarXJInterior

Welcome to the new Jaguar, enjoy your stay! The interior is perhaps the biggest surprise of the whole vehicle. The last Jaguar interior in the XF is excellent, with unique design features like pulsating “heartbeat” start button, and motorized rollover vents. I expected a similar interior to that one, just larger. That was Jaguar’s new interior template after all, wasn’t it?

That didn’t prove to be the case. The XF forges an entirely new direction, one more akin to Rolls-Royce and Bentley.Very British, and that is a good thing – British designs are some of my favorite. Classic and yet modern at the same time; it doesn’t manage to look out of place in contrast with the exterior. Jaguar really went above and beyond in here.

2010JaguarXJFrontViewInMotion

As for powering the ultimate cat, there will be three variants of Jaguar’s 5.0-liter direct-injected AJ-III V8 available, two of them with forced induction. The base engine is naturally aspirated, making 385 horsepower and 380 lb-ft. The midrange engine is supercharged and makes 470 horsepower and 424 lb-ft of torque.

There is no XJR in Jaguar’s future plans, but there will be a XJR-like model in terms performance capabilities. The top shelf engine for the XJ is the same supercharged, 510 horsepower engine that does duty in the XKR and XFR. The supercharged 510 horsepower XJ should be similar in performance to the XFR

With this, Jaguar has definitely secured a place for itself at the top of the full-size luxury sedan segment. The new XJ takes things to a whole new level. Unsurprisingly, Jaguar says it will command a higher asking price for the new model than the current (err, previous) XJ. It will be telling to see where they position it versus the competition. To me, from a design perspective this is the most compelling car in it’s market segment. Mark my words, the XJ will make big waves.

Bookmark and Share

Enjoy the above post? Why not sign-up for our Free Newsletter?

If you enjoyed reading our above article, then sign-up to our weekly newsletter now to hear about our latest ventures and to find out when our free treat is released, coming soon for email subscribers only!


We fully respect your privacy and will not share or sell your details to any 3rd party.

This post was written by:

Tony - who has written 905 posts on Car Throttle.

Tony is an automotive journalist who lives in the the "Golden State" of California. Through the years he has experienced many different varieties of cars old and new, through his interest and attendance to various automobile museums and car shows around the country.

Contact Car Throttle

, , , , ,

7 Comments For This Post

  1. Brian DR1665 Says:

    It’s an outstanding car and one of the few which has sparked the sort of excitement about a new car that we had when we were younger. In the couple hours since I first set eyes on this new cat, I’ve found those D-pillars to be growing on me. Even the tail lights, with, as someone posted on Twitter, their Oldsmobile Cutlass revival style, work well with the design.

    I’m impressed. I want one. I might even write about this car myself. Why not? It’s not every day a new model shows up that gets you excited for the sheer style and grace and functionality, right?

  2. Tony Says:

    Yeah, I was very excited about seeing this car and it lived up to those expectations. I agree they front and back elements work very well with the design. You might not think so if they were separate but seeing them together looks really good.

    Go for it! I say write about it, buy one….then write about it some more once you get it. ;)

  3. Brian DR1665 Says:

    Go out and buy one, eh? If I shake down both the couch and the loveseat, I’ll be lucky to come up with 59 cents, nevermind 59 grand! Dreams, my friend. Dreams.

    I did write about it though. Far less details about features/specs and mostly an emotional piece about how the car makes me feel. (Sadly lacking in today’s market, imo.). Linked back to this article and the Jag UK site.

    Adnan, if you’ve got contacts over there inside Jaguar, let them know I’d love to start an XJ movement a la Ford’s Fiesta program. ;)

  4. Tony Says:

    Yeah, I was just kidding. I’ll have to go check out your post! I’m on board with the “XJ Movement” as well. ;)

  5. Adnan Says:

    [Unfortunately haven't quite made it into the elite of auto-journalism blogs yet, so don't have any contacts so far at Jaguar - but I'm working on the PR contacts so shouldn't be too soon now! ;) ]

  6. Tony Says:

    Yeah, I’m certain Jaguar needs to send me over one for a few weeks! :)

  7. austin Says:

    Amazing is the descriptive word that comes to mind when I first viewed this Jaguar’s cockpit, and it really does resemble the interior of a fighter jet aircraft. One reason I have not bought a new car yet is that shopping to me is more fun then buying one, but I think my shopping days may have come to a close after reading this informative article Tony, thanks again for your continued excellent reviews.

1 Trackbacks For This Post

  1. Lithe, Elegant, Swift – The 2010 Jaguar XJ – DR1665.com Says:

    [...] details on the 2010 Jaguar XJ can be found on CarThrottle.com or the Jaguar UK website.  Thanks for stopping [...]

Leave a Reply