Car Throttle

The Pebble Beach Concours d’Elegance auto show is getting some very high profile introductions this August, in addition to the classics the show is famous for. Bentley already has announced that the new, unnamed “Grand Bentley” will be making it’s debut at the show.

Now, Edmunds Inside Line reports that another automaker, Infiniti, will be making a showing as well with it’s next-generation M sedan. But, the “reveal” won’t be in the way you normally think of – Infiniti will be going about it very differently.

Kyle Infiniti’s senior manager of product communications, is the one who told the information to Inside Line. “The car will look like it is actually there. It will be full-size, and, if you didn’t know it was a virtual mapping, you would think it was the real thing from a distance. It gives consumers a preview of the vehicle in advance of its December debut, before any actual vehicles have been built…. it’s a really good-looking car, and we’re excited to get it out there.”

Basically something called “virtual video mapping” will project an image of the car onto a full-size clay model that is shaped like the vehicle, appearing as if the car is actually there. So it will be full-size and seemingly real, if all goes to plan.

This is an entirely new way of launching a vehicle, and the method ensures there will be a lot of interest. Pebble Beach is an interesting choice of location to do such a thing as well – what a contrast from the classics at the very same show. For those not in attendance, there will be a streaming video webcast of the launch on Infiniti’s web site.