Even in the midst of all the financial turmoil and bankruptcy talk at General Motors, product launches are still continuing as usual. Two of those are the Cadillac CTS Sport Wagon and the SRX crossover. The SRX promises to be a very important launch for Cadillac, as the luxury crossover segment is high in volume and highly competitive.
At $34, 155, all indications lead to the SRX being a top tier competitor. Given that Cadillac needs something extra to get on buyer’s shopping lists, will that price be enough to woo buyers? It’s definitely on the lower end of the spectrum for the segment. Comparing with it’s competition, the only one lower is Mercedes Benz’s GLK two wheel drive crossover, starting at $33,900. That new sticker price is part of an effort by Mercedes to make the GLK more of a volume model.
The other German competition, the BMW X3 and Audi Q5 start at $39,700 and $37,200 respectively. Neither of these models offer a two wheel drive version. Still, some buyers don’t need all wheel drive, so that would be a lot of extra money for something they don’t need.
Actual sticker prices will always be what buyers usually pay attention to. Cadillac views the larger Lexus RX as a competitor, and that vehicle starts at $36,800, with front wheel drive standard. So certainly if that is the target, the SRX looks attractive. If buyers are still willing to give Cadillac (and GM) a chance, the SRX could be a real hit, especially with this pricing.
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