Don’t look now, but there is no doubt Hyundai is on a roll. The brand’s products are highly competitive entries in their respective segments up and down the spectrum.

Perhaps most startling though has been Hyundai’s upmarket ascension. It began with the Hyundai Azera and really came into its own with the Genesis.

CarThrottle experienced it for ourselves with our review of the Genesis Coupe earlier this year. The next step in Hyundai’s product blitz is the Equus. Hyundai isn’t content to rest on its laurels though, as word has come of further improvements.

Perhaps one of the greatest things to enthusiasts and those looking for a true luxury experience is the fact that Hyundai has offered up a credible rear-wheel drive platform.

This platform underpins the Genesis, Genesis Coupe and Equus. Rear-wheel drive has been a big differentiator over wannabe luxury pretenders.

For the next-generation, these platforms will be getting another option though – all-wheel drive. Many buyers, especially in luxury segments, opt for all-wheel drive. It is a profit-enhancing availability for the manufacturer, and as a safety and performance feature, enticing to buyers.

Autoblog contacted Hyundai president and chief executive officer John Krafcik, so the news is directly from the source. A potential possibility that has us salivating is a V-8 in the Genesis Coupe.

The current car is in the $20K range as a competitor the Chevrolet Camaro and Ford Mustang. We could see the next car move upmarket. A V-8 could be just the way to help do that. That is an exciting prospect, as long as the car maintains its value proposition.