Earlier this month, Aston Martin released official details on the Toyota iQ-based Cygnet minicar. The car has been met with howls of dissaproval from Aston Martin purists, and has left many scratching their heads.
Regardless, Aston Martin is announcing some measures that should quell some of the worries that people had about the car.
First of all, there is one very big barrier for entry: you must already be an Aston Martin owner. That means buyers of the Cygnet will be an exclusive club.
That is an important thing, being the Cygnet’s relatively small $35,000 asking price could ensure that a new vehicle with the Aston Martin name on it isn’t far out of reach for quite a few people. Offering the car to just anyone would destroy the value of the Aston Martin brand name.
Also, rumors are floating around that the production run will be limited to about 2,000 units or so. The company also has no plans to make the car available to Aston Martin owners in the United States.
We’re still a bit confused about the purpose of the Cygnet – the only reason to think of is emissions requirements. Aston Martin Chief Executive Officer Ulrich Bez describes it “…akin to an exclusive tender for a luxury yacht.” Interesting. It is good to know it won’t be available to just anyone though.
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